zaras media homework

media work- distribution

limit release

 

Limited release is a term in the American motion picture industry for a motion picture that is playing in a select few theaters across the country (typically in cities such as New York,Los Angeles, San Francisco).

A limited release is often used to gauge the appeal of specialty films – especially of documentaries, independent films and art films. A common practice by major film studios is to give highly anticipated and critically acclaimed films a limited release in December in New York and Los Angeles in order to qualify them for an Academy Award nomination, as set out by the rules outlined by the Academy. These films would often receive a wider release later in January or February.

The Rocky Horror Picture Show, which first premiered in 1975, is still shown at limited theaters making it now the longest-running theatrical release in film history.

Yet a new meaning may come to the term Limited Release as an upcoming DVD and Video On Demand experiment will see films released on the these platforms after only a month or so in theaters. This means that the term would refer to the month long theatrical release in Canada and the United States, as opposed to films just released in Los Angeles and New York.

A platform release is a limited release strategy, whereby the film opens in only a few theaters, then gradually expands to more theaters as word of mouth spreads and the marketing campaign gains momentum. Depending on the film's success, there is even the possibility to expand into a wide release. The advantage of this strategy is that marketing costs are conserved until a film's performance has been established. This way, if a film turns out to be very popular or critically acclaimed, the distributor may opt to spend more money than originally planned and push for a wider release; if the movie flops, the distributor can withdraw from the campaign without having spent much money promoting and advertising the film.

 

leasing

In the leasing model, the distributor agrees to pay a fixed amount for the rights to distribute the film. If the distributor and the studio have a profit-sharing relationship, on the other hand, the distributor gets a percentage (typically anywhere from 10 to 50 percent) of the net profits made from the movie. Both models can be good or bad, depending on how well a movie does at the box office. The goal of both the studio and the distribution company is to predict which model will benefit them the most.

 

 Pre-Production

Pre-production is a fairly loose term which refers to the tasks undertaken before production begins. Exactly what is included in this stage depends on the medium and situation.

For a small video company, pre-production may refer to everything that happens before shooting begins, for example, meeting with the client, research, storyboarding, location planning, etc.

For feature films, pre-production is more specific and only begins when other milestones have been met such as financing, screenplay, casting and major staffing. In this case pre-production includes:

-Location scouting

-Prop and wardrobe identification and preparation

-Special effects identification and preparation

-Production schedule

-Set construction

-Script-locking (semi-finalisation of the script)

-Script read-through with cast, director and other interested parties

 

 

Production

 

In film and video, production refers to the part of the process in which footage is recorded. This is what most people imagine when they think of a film being made — actors on sets, cameras rolling, etc. The production phase is also known as principal photography.

In large feature films the beginning of the production phase marks the "point of no return", i.e. the point at which it is no longer financially viable to cancel the project. At this point it is almost always cheaper to continue until the project is finished than to deal with the financial fall-out of canceling.

The goal of principal photography is obviously to record all required shots, however it is fairly common to shoot "pick-up" shots in post-production. Pick-up shots may be required when a mistake is noticed, a script change is made (this is unusual), or even if a performance is deemed to be unsatisfactory.

 

Post-Production

 

Post-production is the third and final major phase of the production process. It is often referred to simply as post, e.g. "We can sort that out in post".

There are many things which can happen in post-production. Common tasks include:

•   Editing video footage

•   Editing the soundtrack, adding sound effects, music, etc.

•   Adding titles and graphics

•   Colour and exposure correction

•   Adding special effects

•   Re-shooting certain scenes if required ("pick-up" shots)

In some cases post-production is relatively straightforward, consisting of choosing and arranging footage in the correct sequence. In most cases however, post-production is a time-co

marketing

 

Internet Marketing

Internet marketing is any marketing strategy that takes place online. Also referred to as online marketing, it encompasses a variety of marketing forms like video advertisements, search engine marketing and e-mail marketing. It is the opposite of offline marketing, and can also fall under digital marketing. Internet marketing needs a good approach in areas of design, development and advertising. A company with a total web site marketing plan will have more success online than one that has just designed a web site without thinking of how to market their company through it.

Offline Marketing

Offline marketing, the opposite of online marketing, includes all forms of marketing that aren’t done on the Internet. Examples of offline marketing are local advertising in newspapers and on television. In today’s marketing world, companies are finding ways to leverage their offline marketing campaigns with their online ones, making them complement each other.

Outbound Marketing

When you think of marketing, the different forms you come up with are mostly outbound marketing (also called traditional marketing). In fact, the majority of companies today are using different types of outbound marketing to reach their potential customers. Outbound marketing includes any marketing efforts that are taken to introduce a product or service to someone who isn’t looking for that product or service. Some examples are cold calling, sending newsletters, billboards, and banner ads on different web sites.

 

media- exhibition

how do audiences get to see films?

- cinema

- dvds

- online

- internet

- at home

 

sweding

Based of the movie Be Kind, Rewind, it's to completely make something out of scratch out of thing you thing after losing something you like or need.

Re-making something from scratch using whatever you can get your hands on.