Tina Film Industry hw

The Film Industry

Production

Film production is the most important part of film making. Some films take up to 10 years to produce because before the film is put out its the treatment and work put into the film which effects its ultimate outcome. So to get a film to the best standard you have to get the best crew to help achieve this- these most common roles include: property master,script supervisor,assistant directors, stills photographer,picture editor, and sound editors.

Pre-Production

This is the early stage of production where all the planning takes place including the idea and story board.

Synopsis: Toy story is about a box of toys owned by a boy called Andy and the adventures they entail when the come to life.       

Research:The type of animation to use.

Story boarding: Displaying the movie in pictures in a comic book like format

& scripting look like and the dialogue & action of each character

Pitching:Showing the storyboards to filmmakers

Post-production

In the post production, the scenes are edited. This would include, cutting out unwanted scenes, adding transitions and effects, auto-tuning the sounds, adding music & sound effects etc.

Marketing

Marketing a film is important because without an audience the film makes no money. In fact getting the audience to invest is so fundamental that the government spend at least 4 billion pounds a year on marketing.

Friends with Benefits was a hit last year and although it had stars- Justin Timberlake and Mila Kunis like any other film, people need to be very aware its out there!

Friends with Benefits is a romantic comedy about two good looking twenty somethings who meet through business, become best friends and decide they would like to have an intimate relationship with no strings attached. Simple enough- but, doesn't this sound like you've seen it before? and after a big fight they decide they like each other more than friends and live happily ever after...well Friends with Benefits still went on to make $149,542,245 worldwide on a 35 million dollar budget, how on earth!? Must have been how it was advertised lets take a look.

In Theatres

Trailers:

One of the biggest sources of advertising is trailers. It's a way in which all audiences can be introduced to a film as they play before the film you've actually paid to see. The trailer shows the highlights of the film usually in 1-3 minutes.

Posters:

You see movie posters everywhere you go and in the case of friends with benefits the international poster used showed Kunis and Timberlake making sexually suggestive hand gestures whilst the U.S poster just had the two resting on each others back in a playful manner. My using the subliminal sexual message it helps draw it an older audience with a more mature sense of humour.

Standees:

These are the life size posters you see when your on your way to your screen in the cinema which also help promote the film.

Television and radio:

T.V is important as like trailers its an audio visual medium which can deliver to a wide audience quickly. This is important because films don't stay in the cinema for more than 4-6 weeks on average and the opening weekend numbers effect the films credibility.

In the case of friends with benefits which was a film aimed at the ages 14-24 the radio was also an important element this is same age range for stations like Kiss, Choice FM and Capital.

Internet

Social media has become a very credible source fore advertising film particularly among the young audience. Social media sites such as Twitter, Facebook and Youtube help films spread globally. The promoters pay websites like Youtube to show clips of a film which is why sometimes before you watch your video you get a 30 second short of a film and Youtube also show trailers in full. Youtube is also a good source because people can comment on the trailer and interact with each other. This is clearly an effective from of marketing as the Friends with Benefits trailer had over 5 million hits.

The Friends with Benefits twitter page has 26,115 followers and counting and where people could get updates about the film and share their opinions. The FWB's twitter page can ask questions like- You can see the FWB' s page asks its audience things like- What's your favourite scene and causes debates linked in theme of film asking"Why do women think the only way to get men to do what they want is to manipulate them?"

When movies come out a website is usually made fore the movie. Here people can see behind the scenes footage, pictures, view the soundtrack, meet the actors, and play games and quizzes.

Promotional tour

The Jonathan Ross Show, Alan Carr Chatty Man, Daybreak, Magazines, are all places where the actors go to promote the film, inducting themselves in media and print interviews makes a blind relationship between the audience and actor as the actor/actors are telling you yo go and see the film which is a more interactive form of promotion. It's also a way for the actors to show the audience the chemistry the have between each other in real life which makes the audience want to go and see them on screen.

At the Mtv Movie Awards last year the actors caused a commotion, after denying claims that they were dating they insisted the audience they are just good friends and that’s why it’s o.k to do this.

                                         
This was clearly intentional as the audience of the Mtv Movie Awards are the same audience Friends with Benefits was aimed at and. Not only did this incident sell teen magazines it also sold teen tickets.

Exhibition

Now a days you can watch films in a handful of different ways. On your computer, phone,cinema, Blu- ray, DVD, and most game consoles. Going to see films in the cinema is still vastly popular but more people the youth in particular are downloading movies because it free and they are able to watch the film in the comfort of their own home. Pirating films has also increased over the years. This has caused Hollywood to lose a lot of money in the film industry and big block buster films are making a loss/ not generating as much money as expected. Also with the return of 3D cinema people are avoiding paying for tickets as it's too expensive, causing online film downloads to be on a high. Cinemas in placed like Leicester Square will price their tickets higher as they are more likely to be having tourist go to the cinema who have come to spend money. Also Cinemas surrounded by restaurants and fast food joints are more likely to make more money as it blends with the social activity of going out to dinner with friends/family.

Distribution

In the distribution process the producers make a licensing agreement with a distribution company who determine how successful the film is going to be and how many screening to show to potential audiences. The film is then sent to the cinema a few days before release. After that depending on how well the film is received the film is sent to places like Love Film, Sky movies and Netflix where they can be viewed for a long period of time. Around 6 months after a film has come out in cinema it is then released on Blu- Ray and DVD.