During my research, i found out it was much harder to find sources of information because of the budget they had on advertising was low, it was a local made film with not very known actors or film maker/writer. The film was produced b Michael S. Constable, the movie was directed and writtin by Sally
El Hosaini, it was the first film she directed. It was a low end budget film that was set in east London (Hackey). They used high end HD video cameras with large shotgun microphones to record sound.
The film was released in the UK on November 9th
2012 in the following cinemas:
Vue
Filmdates
Odeon
Cineworld
it it has had a postive response film viewers rewarding the film with a 6.4/10
This film received many international film festival awards
in 2012 which includes:
Won Best European Film at Berlinale
Won CBA Worldview Sundance Impact Award at
Sundance London
Through out the holidays, during the pre-release of the new upcoming film Skyfall, 007. I have come across many advertisements, information and news all relating to the new film.
As I travel a lot by buses, I have noticed quite a lot posters around the streets, from buses to phone boxes.
There were also large billboards outside Leicester square, Odeon in London for the premere of Skyfall.
Many of the billboards that were shown around London contained the characters that were starred in the film, the name of the film and the date of release. All key points the public needs to know to want to watch the film.
Many big cinemas are showing the movie as it is proberbly one of the biggest movies of the year, some of them are: Odeon, Cineworld and IMAX.
On my way to work, during the bus ride, i saw a huge poster of Skyfall that I had to get off the bus to take a image of. Made me late, but it was worth it, it was like a huge panorama image of the poster.
I have seen many types of product placement that helped synergies and advertise the movie. However I could not take any images so I will show some examples I found on-line that I saw outside.
While I was searching for UK's top singles, I found out on the number 1 chart was a song called "SKYFALL" by Adele, I listened to the lyrics and it was based on the film, it did feel as if it suited James bond and I believe it would most likely be heard in the film.
Funny enough, I found one of my favourite shows making a special episode about James Bond, 50 Years of Bond Cars: A Top Gear Special. It showed all the special cars used in the 50 years of bond films and including them creating real life car-submarine.
I have learnt that the film has been on British cinema's for 50 years, with many movies casting different types of bonds throughout the years. In this particualar movie, the director was Sam Mendes while it was produced by Micheal G Wilson and Barbara Broccoli.
To follow our theme and swede, I suggest we should include either:
- A Trailer - cutting parts of our swede
- A Facebook page - to gain a larger audience (on-line users)
- A Poster Campaign - we can create a poster on Photoshop and advertise that way.
- A Twitter - to feed our production
- A radio/video interview with our star actors - this shows professionalism and actors thoughts of things.
On my specific advert, I'm going to use an image of the main star actor with harry potter font to follow the theme, with attractive colours to gain attention. It will also contain key information to inform the public about our new production.
During the
making of a film. There are three key stages, those are:
Pre-Production
This is the stage in which all the planning for
the project takes place. During pre-production, the production is broken down
into individual scenes and all the locations, props, cast members, costumes,
special effects and visual effects are identified. The script, if not already
complete, is written at this stage. A detailed schedule is produced and
arrangements are made for the necessary elements or people to be available to
the film-makers at the appropriate times. ProductionAt this stage, all the filming is carried out.
All scenes planned out in pre-production are filmed at the relevant locations.
Each scene is filmed as many times as the director deems fit, to ensure the
best quality scenes will be used to construct the film. This is where the
strength of the pre-production work is put to the test. Great care must be
taken to make sure that all the filming is done correctly and all necessary
shots are taken, as it is sometimes difficult or impossible to go back and
repeat certain events if the filming is incomplete when it comes to the
post-production stage. Post-ProductionFinally this is the stage in which the film is
assembled by the editor. The first job of the film editor is to build a rough
cut taken from sequences (or scenes) based on individual "takes"
(shots). The purpose of the rough cut is to select and order the best shots.
The next step is to create a fine cut by getting all the shots to flow smoothly
in a seamless story. Trimming - the process of shortening scenes by a few
minutes, seconds, or even frames - is done during this phase. As well as the
editing of footage, all music, graphics, menus etc are added in this stage.
After the fine cut has been screened and approved by the director and producer,
the picture is "locked," meaning no further changes are made.
J.K
Rowling, the author of the Harry Potter series first took years of preparation
before she started writing the book. From drawing designs and characters to
writing key points in the book. After the book became popular and successful,
she then transformed the book into a movie, finding the actors and filming,
then finally giving all the clips to the editor to produce a movie from video
clips.
Once the editing
has be finalised by the director and author. They think of solutions of how to
get the film to the audiences. These may be through advertisements such as:
·Trailers
·Wallpapers
·Banners
·Commercials
·Reviews
from professionals, giving a star rating.
The audiences may
be able to view the film by either:
·Visiting
the cinema
·Purchasing
the DVD/Blue-Ray
·Purchase
an online download
Films normally
engage the viewer by either exciting them with action, adding different types
of gazes and things a character and viewer may have in common, this creates a
stronger bond the viewer may have to the character.
