The actors were on the Graham Norton Show promoting the film. This was pre recorded and aired the same night as the premiere. As well as this interview the actors promoted the film in several other press tour interviews.
Skyfall Premiere Daniel Craig Interview with UK'S Absolute Radio-
Sky Movies:
Sky also promoted the film by adding a channel to the Sky Movies section called Sky 007 showing all previous bond movies.
OPI Nail Varnish (MERCHANDISE)
Skyfall Premiere Daniel Craig Interview with UK'S Absolute Radio-
Sky Movies:
Sky also promoted the film by adding a channel to the Sky Movies section called Sky 007 showing all previous bond movies.
OPI Nail Varnish (MERCHANDISE)
The nail varnish brand O.P.I have made a Skyfall
collection being sold in John Lewis. Colours are named after various 007 movies e.g:
-Golden Eye (Gold)
-Sky Fall (Dark Purple)
-Moonraker (Silver)
-Casino Royal (Purple)
Advertisements:
Billboards and Buses
Coke Zero
Coke Zero made a partnership with Skyfall and made a series of adverts to promote the film. These adverts were shown online as well as on TV to generate a wider audience of various ages.
Unlock the 007 In You Coke Zero Adverts:
Unlock the 007 In You Coke Zero Adverts:
333,163 Youtube Hits
Other companies like Sony and Heineken also made a partnership with Skyfall- Both adverts star leading actor Daniel Craig.
Trailer
To promote the film the Skyfall Trailer would air before a Youtube video started. It was also available to view by choice, eventually generating over 9 Million Hits.
Skyfall Trailer
Synergy
The 007 soundtracks are just as popular as the films. In previous years artist like Madonna and Paul McCartney have sung for the franchise. For Skyfall they chose hugely popular and modern British artist Adele, an artist that's listened to by all audiences and won 8 Grammy's this year for her hit album 21. This added more exposure and press to the release of the film.
Magazines
Sony Skyfall Advert 13,072 Youtube Hits
Heineken Skyfall Advert 147,223 Youtube Hits
Trailer
To promote the film the Skyfall Trailer would air before a Youtube video started. It was also available to view by choice, eventually generating over 9 Million Hits.
Skyfall Trailer
Synergy
The 007 soundtracks are just as popular as the films. In previous years artist like Madonna and Paul McCartney have sung for the franchise. For Skyfall they chose hugely popular and modern British artist Adele, an artist that's listened to by all audiences and won 8 Grammy's this year for her hit album 21. This added more exposure and press to the release of the film.
Adele- Skyfall
Magazines
Shortlist Magazine did a Skyfall Special for their latest issue which covered the film. It was the main article of the magazine and over shun other stories to emphasize the movies release.
Online Marketing:
Online marketing is important as films are able to market to a world wide audience. It also helps advertise to the younger audience as they spend the most time online on websites like Facebook and Twitter. On the Skyfall website you are able to view videos, pictures, updates on the movie ect.
Skyfall Official Website
Skyfall Twitter Page
Skyfall Facebook Page
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