zaras media homework

media work- distribution

limit release

 

Limited release is a term in the American motion picture industry for a motion picture that is playing in a select few theaters across the country (typically in cities such as New York,Los Angeles, San Francisco).

A limited release is often used to gauge the appeal of specialty films – especially of documentaries, independent films and art films. A common practice by major film studios is to give highly anticipated and critically acclaimed films a limited release in December in New York and Los Angeles in order to qualify them for an Academy Award nomination, as set out by the rules outlined by the Academy. These films would often receive a wider release later in January or February.

The Rocky Horror Picture Show, which first premiered in 1975, is still shown at limited theaters making it now the longest-running theatrical release in film history.

Yet a new meaning may come to the term Limited Release as an upcoming DVD and Video On Demand experiment will see films released on the these platforms after only a month or so in theaters. This means that the term would refer to the month long theatrical release in Canada and the United States, as opposed to films just released in Los Angeles and New York.

A platform release is a limited release strategy, whereby the film opens in only a few theaters, then gradually expands to more theaters as word of mouth spreads and the marketing campaign gains momentum. Depending on the film's success, there is even the possibility to expand into a wide release. The advantage of this strategy is that marketing costs are conserved until a film's performance has been established. This way, if a film turns out to be very popular or critically acclaimed, the distributor may opt to spend more money than originally planned and push for a wider release; if the movie flops, the distributor can withdraw from the campaign without having spent much money promoting and advertising the film.

 

leasing

In the leasing model, the distributor agrees to pay a fixed amount for the rights to distribute the film. If the distributor and the studio have a profit-sharing relationship, on the other hand, the distributor gets a percentage (typically anywhere from 10 to 50 percent) of the net profits made from the movie. Both models can be good or bad, depending on how well a movie does at the box office. The goal of both the studio and the distribution company is to predict which model will benefit them the most.

 

 Pre-Production

Pre-production is a fairly loose term which refers to the tasks undertaken before production begins. Exactly what is included in this stage depends on the medium and situation.

For a small video company, pre-production may refer to everything that happens before shooting begins, for example, meeting with the client, research, storyboarding, location planning, etc.

For feature films, pre-production is more specific and only begins when other milestones have been met such as financing, screenplay, casting and major staffing. In this case pre-production includes:

-Location scouting

-Prop and wardrobe identification and preparation

-Special effects identification and preparation

-Production schedule

-Set construction

-Script-locking (semi-finalisation of the script)

-Script read-through with cast, director and other interested parties

 

 

Production

 

In film and video, production refers to the part of the process in which footage is recorded. This is what most people imagine when they think of a film being made — actors on sets, cameras rolling, etc. The production phase is also known as principal photography.

In large feature films the beginning of the production phase marks the "point of no return", i.e. the point at which it is no longer financially viable to cancel the project. At this point it is almost always cheaper to continue until the project is finished than to deal with the financial fall-out of canceling.

The goal of principal photography is obviously to record all required shots, however it is fairly common to shoot "pick-up" shots in post-production. Pick-up shots may be required when a mistake is noticed, a script change is made (this is unusual), or even if a performance is deemed to be unsatisfactory.

 

Post-Production

 

Post-production is the third and final major phase of the production process. It is often referred to simply as post, e.g. "We can sort that out in post".

There are many things which can happen in post-production. Common tasks include:

•   Editing video footage

•   Editing the soundtrack, adding sound effects, music, etc.

•   Adding titles and graphics

•   Colour and exposure correction

•   Adding special effects

•   Re-shooting certain scenes if required ("pick-up" shots)

In some cases post-production is relatively straightforward, consisting of choosing and arranging footage in the correct sequence. In most cases however, post-production is a time-co

marketing

 

Internet Marketing

Internet marketing is any marketing strategy that takes place online. Also referred to as online marketing, it encompasses a variety of marketing forms like video advertisements, search engine marketing and e-mail marketing. It is the opposite of offline marketing, and can also fall under digital marketing. Internet marketing needs a good approach in areas of design, development and advertising. A company with a total web site marketing plan will have more success online than one that has just designed a web site without thinking of how to market their company through it.

Offline Marketing

Offline marketing, the opposite of online marketing, includes all forms of marketing that aren’t done on the Internet. Examples of offline marketing are local advertising in newspapers and on television. In today’s marketing world, companies are finding ways to leverage their offline marketing campaigns with their online ones, making them complement each other.

Outbound Marketing

When you think of marketing, the different forms you come up with are mostly outbound marketing (also called traditional marketing). In fact, the majority of companies today are using different types of outbound marketing to reach their potential customers. Outbound marketing includes any marketing efforts that are taken to introduce a product or service to someone who isn’t looking for that product or service. Some examples are cold calling, sending newsletters, billboards, and banner ads on different web sites.

 

media- exhibition

how do audiences get to see films?

- cinema

- dvds

- online

- internet

- at home

 

sweding

Based of the movie Be Kind, Rewind, it's to completely make something out of scratch out of thing you thing after losing something you like or need.

Re-making something from scratch using whatever you can get your hands on.

 

 

 

 

Crystals Homework - Harry Potter SWEDED

Literally found this hilarious, i thought the paper owl on the stick at the start was really good, and using toilet roll to 'roll the credits' was quite clever.

Harry Potter Swede

Crystal's Homework

Film industry lesson 1 

Homework

PRODUCTION

Development stage: 

Development stage is where a story outline is developed into a feasible script. A detailed screenplay will then be written with minute details of the characters, situations and overall style. Process involved in developing the screenplay is called as script coverage. With the detailed screenplay a potential financier will be approached. When the financier is impressed with the screenplay they agree to give the financial backing for the production of the movie.

Pre-production Stage:

In the pre-production stage, the movie is crafted in detail and a production budget is drawn. It is in this stage the producer hire the crew whose team size depends on the budget of the movie. Big budget movies will have a crew of nearly hundred members where as low budget movie will engage a ten or even less number of crews. The director, assistant director, art director, choreographer, cinematographer, music composer and music director are the main members of the crew.

Production Stage:

Next is the production stage where the film is created and then shot. In this stage the production office recruits more crew members like the property masters, script supervisors, still photographers, sound editors and so on. During this stage the whole unit will be busy, as the crew will be preparing their equipments, actors will be rehearsing the script and discussing with the director, etc. It is a custom widely followed to have a wrap party at the end of the project to thank one and all of the crew teams.

Post-Production Stage:

In the Post-Production stage it is mainly the editor who plays a key role. It is the film editor who assembles the film. The film editor first builds a rough sketch from different scenes or sequences based on individual shots. In the next step, the process of trimming a few minutes or seconds is done to create a professional cut of all shots to make it flow smoothly. After this the producer and director approval will be sought. The locked picture is passed on to develop the sound track to the sound track department. Voice recordings and the ultimate sound mix are created.

DISTRIBUTION MARKETING AND EXHIBITION 

Distribution is the final stage, when the movies are released for the public. Copies of the movie are taken for distribution to theaters. The movie is publicized with wall posters, TV commercials, press kits etc. Usually the movie will be released with a press releases, launch party, and preview for the press. Rights for distribution of the movie worldwide and in DVD will be sold to a single person/company or different persons/companies.

The Film Value Chain

Usually feature films open first ‘theatrically’ – (ie: in cinemas). A cinema release has long been, and still remains, the most effective way to bestow stature on a film and create demand to see it. But the cinema is just one link in the value chain. After the big screen run, films are released in flexible timescales in a growing range of other formats so consumers may choose how, when and where to watch. These are the ‘ancillary markets.’

The film value chain
Theatrical Launch	A film is release in cinemas. A good opening weekend is crucial for the success of a film
Non-theatrical	License Aeroplanes, hotels, coaches
Home entertainment	Films are packaged for release on digital media such as DVD and BluRay, and made available for download,
Pay/subscription TV	Pay Per View, Video on Demand, Sky,Virgin Media
Free to air TV	Films may be scheduled repeatedly on TV channels year after year
Licensed Merchandising	Rights sold to manufacturers of merchandise to use brand on their products

Music we could use

Christelle Swede

Christelle Homework

Production, Distribution, Marketing & Exhibition

Production

1.      The first step in producing a film is to create a story for it, this could be an idea that you would like to turn into a movie. It could be a true story or a fictional story that you thought of yourself, this could depend on the type of movies you like or something that highly inspires you.

2.       The next step is to expand your idea into a full story that means creating a beginning, Middle, Climax, Solution and a Ending.

·         Beginning – This is the introduction of the characters,  not much is revealed but at this stage but a mood is set and the story begins

·         Middle – This is where the story starts to unfold, things could be revealed about certain characters, why they are there, what is there purpose, what are they up to, who could they know etc.. At this stage there should/could be a protagonist and there group of friends and a Antagonist with their group of friends and maybe a love story depending on the genre of the film.

·         The Climax – This is when the Impact hits everything is revealed about the story and the planning for success starts to happen. This could also be the part when a strong friendship is revealed like someone could declare their love for somebody and therefore create a relationship as well as trying to solve the issue that has come about.

·         The Solution – This is when everything is being solved, there’s a battle or a confrontation. This is when the issue of the story line is solved.

·         Ending – This is when the after effects of the climax and the solution is shown, we see the emotions of the characters and how they feel about it this is when the story is rounded up and comes to an end.

3.       After developing the story a storyboard is made. The producer does this to show the transitions he wants to use, what he wants in the shot and at what angle. This makes it easier for the whole cast and crew because what needs to be done has been drawn out for them.

4.       Thinking about the aesthetic for the film, thinking of what kind of style you want to shoot the film in. This could be thinking about the colour or the type of effect e.g. Technicolor, Spedia, Black and white etc.. The costume, Set Design and lighting

5.       Hiring your crew, this involves a Director, Cinematographer, Casting director, set designer, Camera operator, Sound man, costume designer, Hair and makeup artist, script supervisor, film editor and a sound editor.

6.       Casting the characters. This process may involve approaching agency to ask for the type of character that you would like or holding auditions.

7.       Location and sets – finding available sets or locations where you can film and making sure the props of the set is in its place in time for filming.

8.       Gather all the equipment i.e. cameras and computers etc... and make sure it’s working in order for filming to start.

9.       Filming the movie

10.   Editing the movie

11.   Adding any additional sound effects or music and creating title credits.

Distribution

Distribution is the process made to make a film available to the consumers. There are many different ways of doing this.

A studio or independent investor buys rights to the film, then when the film is completed the studio makes a licencing agreement with a distribution company. They then show screenings of the film to buyers representing cinema’s. Then there is a negotiation between the buyers and the distribution company in which a decision is made in which films the cinema’s will release.

Marketing

·         Advertisement - Every film creates a short trailer that includes clips from the film and this is used as an advert to be played on TV to attract an audience to come and see it.

·         Website – by coming across  a website with clips from the film interviews with the cast ect.. this would also encourage people to go and see the film.

·         Flyers – when flyers and billboards a posted across city it makes it easier for pedestrians to acknowledge.

·         Interviews/Promotional Tour – The cast will visit different places and be interviewed about the film that will later be aired on Tv which could also encourage the audience to watch it.

·         Social Media/Internet Marketing – Viral videos Blogs website sign up and email notifications.

·         Merchandising.

Exhibition

·         Cinema

·         Television

·         DVD

Tina Film Industry hw

The Film Industry

Production

Film production is the most important part of film making. Some films take up to 10 years to produce because before the film is put out its the treatment and work put into the film which effects its ultimate outcome. So to get a film to the best standard you have to get the best crew to help achieve this- these most common roles include: property master,script supervisor,assistant directors, stills photographer,picture editor, and sound editors.

Pre-Production

This is the early stage of production where all the planning takes place including the idea and story board.

Synopsis: Toy story is about a box of toys owned by a boy called Andy and the adventures they entail when the come to life.       

Research:The type of animation to use.

Story boarding: Displaying the movie in pictures in a comic book like format

& scripting look like and the dialogue & action of each character

Pitching:Showing the storyboards to filmmakers

Post-production

In the post production, the scenes are edited. This would include, cutting out unwanted scenes, adding transitions and effects, auto-tuning the sounds, adding music & sound effects etc.

Marketing

Marketing a film is important because without an audience the film makes no money. In fact getting the audience to invest is so fundamental that the government spend at least 4 billion pounds a year on marketing.

Friends with Benefits was a hit last year and although it had stars- Justin Timberlake and Mila Kunis like any other film, people need to be very aware its out there!

Friends with Benefits is a romantic comedy about two good looking twenty somethings who meet through business, become best friends and decide they would like to have an intimate relationship with no strings attached. Simple enough- but, doesn't this sound like you've seen it before? and after a big fight they decide they like each other more than friends and live happily ever after...well Friends with Benefits still went on to make $149,542,245 worldwide on a 35 million dollar budget, how on earth!? Must have been how it was advertised lets take a look.

In Theatres

Trailers:

One of the biggest sources of advertising is trailers. It's a way in which all audiences can be introduced to a film as they play before the film you've actually paid to see. The trailer shows the highlights of the film usually in 1-3 minutes.

Posters:

You see movie posters everywhere you go and in the case of friends with benefits the international poster used showed Kunis and Timberlake making sexually suggestive hand gestures whilst the U.S poster just had the two resting on each others back in a playful manner. My using the subliminal sexual message it helps draw it an older audience with a more mature sense of humour.

Standees:

These are the life size posters you see when your on your way to your screen in the cinema which also help promote the film.

Television and radio:

T.V is important as like trailers its an audio visual medium which can deliver to a wide audience quickly. This is important because films don't stay in the cinema for more than 4-6 weeks on average and the opening weekend numbers effect the films credibility.

In the case of friends with benefits which was a film aimed at the ages 14-24 the radio was also an important element this is same age range for stations like Kiss, Choice FM and Capital.

Internet

Social media has become a very credible source fore advertising film particularly among the young audience. Social media sites such as Twitter, Facebook and Youtube help films spread globally. The promoters pay websites like Youtube to show clips of a film which is why sometimes before you watch your video you get a 30 second short of a film and Youtube also show trailers in full. Youtube is also a good source because people can comment on the trailer and interact with each other. This is clearly an effective from of marketing as the Friends with Benefits trailer had over 5 million hits.

The Friends with Benefits twitter page has 26,115 followers and counting and where people could get updates about the film and share their opinions. The FWB's twitter page can ask questions like- You can see the FWB' s page asks its audience things like- What's your favourite scene and causes debates linked in theme of film asking"Why do women think the only way to get men to do what they want is to manipulate them?"

When movies come out a website is usually made fore the movie. Here people can see behind the scenes footage, pictures, view the soundtrack, meet the actors, and play games and quizzes.

Promotional tour

The Jonathan Ross Show, Alan Carr Chatty Man, Daybreak, Magazines, are all places where the actors go to promote the film, inducting themselves in media and print interviews makes a blind relationship between the audience and actor as the actor/actors are telling you yo go and see the film which is a more interactive form of promotion. It's also a way for the actors to show the audience the chemistry the have between each other in real life which makes the audience want to go and see them on screen.

At the Mtv Movie Awards last year the actors caused a commotion, after denying claims that they were dating they insisted the audience they are just good friends and that’s why it’s o.k to do this.

                                         
This was clearly intentional as the audience of the Mtv Movie Awards are the same audience Friends with Benefits was aimed at and. Not only did this incident sell teen magazines it also sold teen tickets.

Exhibition

Now a days you can watch films in a handful of different ways. On your computer, phone,cinema, Blu- ray, DVD, and most game consoles. Going to see films in the cinema is still vastly popular but more people the youth in particular are downloading movies because it free and they are able to watch the film in the comfort of their own home. Pirating films has also increased over the years. This has caused Hollywood to lose a lot of money in the film industry and big block buster films are making a loss/ not generating as much money as expected. Also with the return of 3D cinema people are avoiding paying for tickets as it's too expensive, causing online film downloads to be on a high. Cinemas in placed like Leicester Square will price their tickets higher as they are more likely to be having tourist go to the cinema who have come to spend money. Also Cinemas surrounded by restaurants and fast food joints are more likely to make more money as it blends with the social activity of going out to dinner with friends/family.

Distribution

In the distribution process the producers make a licensing agreement with a distribution company who determine how successful the film is going to be and how many screening to show to potential audiences. The film is then sent to the cinema a few days before release. After that depending on how well the film is received the film is sent to places like Love Film, Sky movies and Netflix where they can be viewed for a long period of time. Around 6 months after a film has come out in cinema it is then released on Blu- Ray and DVD.