During my research, i found out it was much harder to find sources of information because of the budget they had on advertising was low, it was a local made film with not very known actors or film maker/writer. The film was produced b Michael S. Constable, the movie was directed and writtin by Sally
El Hosaini, it was the first film she directed. It was a low end budget film that was set in east London (Hackey). They used high end HD video cameras with large shotgun microphones to record sound.
The film was released in the UK on November 9th
2012 in the following cinemas:
Vue
Filmdates
Odeon
Cineworld
it it has had a postive response film viewers rewarding the film with a 6.4/10
This film received many international film festival awards
in 2012 which includes:
Won Best European Film at Berlinale
Won CBA Worldview Sundance Impact Award at
Sundance London
-Rooks Nest Entertainment -Wild Horses Film Company
Showing at ... -Empire cinema - Leicester Square -Newham cinema -Watermans Art Centre Cinema
Awards and nominees...
-Won Best Cinematography at Sundance Film Festival -Won CBA Worldview Sundance Impact Award at Sundance London -Won Best Newcomer - Sally El Hosaini at BFI London Film Festival -Won Grand Jury Award at Outfest -Won Best Actor - James Floyd at Milan Film Festival -Nominated Grand Jury Prize at Sundance Film Festival -Nominated Best Newcomer - Fady Elsayed at BFI London Film Festival
Credits Director: Sally El Hosaini Stars: James Floyd, Fady Elsayed and Said Taghmaoui Showing at: Empire Leicester Sqaure Showcase Cinema Newham Watermans Art Centre
Posters Trailer
Interviews
Director Sally El Hosaini Post Award Interview- BFI London Film Festival
My Brother the Devil- 56th BFI LFF DAY 7 Interviews With Cast
Facebook Page
Twitter Page
Awards
- Best European Film (Euro Cinema Label Award) - Bets Cinematography at Sundance Film Festival - CBA Worldview Sundace Impact Award at Sundance London - Best Newcomer- Sally El Hosoaini at BFI LFF -Grand Jury Award at Outfest - Best Actor- James Floys at Milan Film Festival -Nominated Grand Jury Prize at Sundance - Noitnated Sutherland Trophy (Best First Film) at BFI LFF - Honorable Mention Outstanding First Feature, Framline Film Fest Pending Awards Include: -BFI Nomitnated Douglas Hickox award for best Debut Film- Sally El Hosaini -BFI Nominated Best Newcomer- James Floyd
Reviews
The Hollywood Reporter- "A cracking debut... Slick, muscular, entertaining and emotionally satisfying." Empire- "a compelling gangland saga...crisp, cool and consistently street-smart." Variety - 'An energetic and imaginative tale...a film that so artfully refuses to surrender to convention.' The Independent- 'gritty and gripping' The Daily Telegraph- ' favourite narrative feature at Sundance' Sundance Screen International- ' a luminous event'
Through out the holidays, during the pre-release of the new upcoming film Skyfall, 007. I have come across many advertisements, information and news all relating to the new film.
As I travel a lot by buses, I have noticed quite a lot posters around the streets, from buses to phone boxes.
There were also large billboards outside Leicester square, Odeon in London for the premere of Skyfall.
Many of the billboards that were shown around London contained the characters that were starred in the film, the name of the film and the date of release. All key points the public needs to know to want to watch the film.
Many big cinemas are showing the movie as it is proberbly one of the biggest movies of the year, some of them are: Odeon, Cineworld and IMAX.
On my way to work, during the bus ride, i saw a huge poster of Skyfall that I had to get off the bus to take a image of. Made me late, but it was worth it, it was like a huge panorama image of the poster.
I have seen many types of product placement that helped synergies and advertise the movie. However I could not take any images so I will show some examples I found on-line that I saw outside.
While I was searching for UK's top singles, I found out on the number 1 chart was a song called "SKYFALL" by Adele, I listened to the lyrics and it was based on the film, it did feel as if it suited James bond and I believe it would most likely be heard in the film.
Funny enough, I found one of my favourite shows making a special episode about James Bond, 50 Years of Bond Cars: A Top Gear Special. It showed all the special cars used in the 50 years of bond films and including them creating real life car-submarine.
I have learnt that the film has been on British cinema's for 50 years, with many movies casting different types of bonds throughout the years. In this particualar movie, the director was Sam Mendes while it was produced by Micheal G Wilson and Barbara Broccoli.
This is the Skyfall marketing campaigns that i have found. I found an advert for coke, A video of the cast giving interviews on set,Interviews of the cast promoting the film before it came out, I took print screens from the website to show the partners their involved with and to show that there actually is a website. I have a video of the actual trailer and the themeSong by Adele 'Skyfall' i have also taken picture of posters on buses and billboards from google. I also took a screen shot of the advert that he broadcasted to the whole world at the Olympic opening which involved him and the queen doing a little sketch.
The actors were on the Graham Norton Show promoting the film. This was pre recorded and aired the same night as the premiere. As well as this interview the actors promoted the film in several other press tour interviews.
Skyfall Premiere Daniel Craig Interview with UK'S Absolute Radio-
Sky Movies:
Sky also promoted the film by adding a channel to the Sky Movies section called Sky 007 showing all previous bond movies.
OPI Nail Varnish (MERCHANDISE)
The nail varnish brand O.P.I have made a Skyfall
collection being sold in John Lewis. Colours are named after various 007 movies e.g:
-Golden Eye (Gold)
-Sky Fall (Dark Purple)
-Moonraker (Silver)
-Casino Royal (Purple)
Advertisements: Billboards and Buses
Coke Zero
Coke Zero made a partnership with Skyfall and made a series of adverts to promote the film. These adverts were shown online as well as on TV to generate a wider audience of various ages. Unlock the 007 In You Coke Zero Adverts:
333,163 Youtube Hits
Over7 Million Youtube Hits
Other companies like Sony and Heineken also made a partnership with Skyfall- Both adverts star leading actor Daniel Craig.
Sony Skyfall Advert 13,072 Youtube Hits
Heineken Skyfall Advert 147,223 Youtube Hits
Trailer To promote the film the Skyfall Trailer would air before a Youtube video started. It was also available to view by choice, eventually generating over 9 Million Hits. Skyfall Trailer
Synergy The 007 soundtracks are just as popular as the films. In previous years artist like Madonna and Paul McCartney have sung for the franchise. For Skyfall they chose hugely popular and modern British artist Adele, an artist that's listened to by all audiences and won 8 Grammy's this year for her hit album 21. This added more exposure and press to the release of the film.
Adele- Skyfall
Magazines
Shortlist Magazine did a Skyfall Special for their latest issue which covered the film. It was the main article of the magazine and over shun other stories to emphasize the movies release.
Online Marketing: Online marketing is important as films are able to market to a world wide audience. It also helps advertise to the younger audience as they spend the most time online on websites like Facebook and Twitter. On the Skyfall website you are able to view videos, pictures, updates on the movie ect.
